Should I be buying seafood online?


Buying seafood online and getting it delivered to your home is an ideal way to adventure with seafood comfortably in your own kitchen and eat more nutritious fish! We know shopping for ingredients online can be overwhelming, so we’ve broken down some options and purchasing tips here:

Subscription boxes and eCommerce sites

There are many online subscription boxes and direct-to-consumer eCommerce sites for seafood. We’re partnered with CrowdCow to sell our Icelandic arctic char, which is raised at Matorka, one of the world’s most pristine and sustainably-managed farms.

Third-party grocery delivery

If you’d like to support small, local grocers, like Marczyk Fine Foods here in Denver, you can order from them via Instacart and have it delivered to your home. There are also excellent online grocery delivery services such as Peapod, FreshDirect & AmazonFresh, to name a few. Ordering groceries online may also reduce food waste because it can lead to smarter meal planning. 

  • Step 1: Read the labels – We can’t stress this enough. Look for a few things: 
    • Method – is it farm-raised or wild-caught? Depending on the species and origin, both wild-caught fish and land and open ocean-based farms (known as aquaculture and mariculture, respectively) can be sustainable, delicious options. 
    • Look for the country of origin and reference lists by reputable authorities, such as Monterey Bay Seafood Watch. Some countries are doing better at managing their wild fisheries and farming practices. You can read more about this at the Monterey Bay website and review the consumer guide.
  • Step 2: Look for the third-party certifications. For instance, all of the Icelandic fish we sell are certified sustainable by the Marine Stewardship Council and Aquaculture Stewardship Council.  

Step 3: Know what you want to cook. If you’re getting delicious fish delivered to your home, you’ll want to have just the right recipe! How about arctic char tacos or beer-battered cod?

Is the seafood I’m purchasing online frozen?

Yes, and that’s just fine. Freezing technology has advanced over the years and doesn’t damage the taste or integrity of the product. This isn’t to say you shouldn’t purchase fresh seafood from your seafood counter or fisherman, but definitely don’t overlook the frozen options ready to be delivered right to your doorstep. As a general rule, thaw frozen fish completely under refrigeration before cooking.

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