The team

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Oliver Luckett
Chairman

Oliver is a technology entrepreneur who served as Head of Innovation at the Walt Disney Company and was a co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with diverse clients including Obama for America, Coachella, Pixar, and American Express. He has managed the digital personae of hundreds of celebrities and a range of brands worldwide. He is also co-author of the best selling book “The Social Organism.”

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Örn Valdimarsson

Örn Valdimarsson is the Managing Director of Investments at Eyrir Invest. Örn has led numerous investments on behalf of Eyrir and serves on the Board of Directors in several companies on behalf of Eyrir. Örn holds a BS degree in Economics from the University of Iceland and an Executive Certificate degree from Copenhagen Business School.

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Heiða Kristín Helgadóttir

Heiða is a political entrepreneur from Reykjavík, Iceland and a prominent figure in Icelandic politics over the past ten years. Before joining up with Mr. Luckett to establish EFNI, Heiða was a parliamentarian and participated as a member on many boards. She was a chief political advisor and campaign manager to the former Mayor of Reykjavik, Jón Gnarr and CEO of the Best Party (Besti flokkurinn). Heiða also served as vice chairman for the Welfare Committee of Reykjavík. Her background is in media and PR.

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Ari Wendel

Ari has an extensive background in Corporate Banking and Finance, mainly related to Fisheries and Seafood. In his previous work at Landsbanki, Ari was involved in some of the largest Icelandic and International seafood transactions. He has also served as a board member in various companies and committees. Ari holds a BS degree in Industrial Engineering from the University of Iceland and an MS degree in Food Engineering from Oregon State University.

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Birgir Birgis

Has over 30 years of seafood industry experience as co-owner, managing director and board member for three seafood companies.