The team

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Oliver Luckett
Chairman

Oliver is a technology entrepreneur who has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. He has helped managed the digital personae of hundreds of celebrities and brands worldwide. He is also co-author of the best selling book “The Social Organism”.

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Örn Valdimarsson

Örn Valdimarsson is the Managing Director of Investments at Eyrir Invest. Örn has led numerous investments on behalf of Eyrir and serves on the Board of Directors in several companies on behalf of Eyrir. Örn holds a BS degree in Economics from University of Iceland and an Executive Certificate degree from Copenhagen Business School.

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Heiða Kristín Helgadóttir

Heiða is a political entrepreneur from Reykjavík, Iceland and a key figure in Icelandic politics over the past six years. Prior to partnering up with Mr. Luckett to found EFNI, Heiða was a Parliamentarian who held various board member seats. She was the political advisor and campaign manager to Mayor of Reykjavik Jón Gnarr and vice chairman for the Welfare Committee of Reykjavík. She also has a background in media and PR.

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Ari Wendel

Ari has an extensive background in Corporate Banking and Finance, mainly related to Fisheries and Seafood. In his previous work at Landsbanki, Ari was involved in some of the largest Icelandic and International seafood transactions. He has also served as board member in various companies and committees. Ari holds a BS degree in Industrial Engineering from University of Iceland and MS degree in Food Engineering from Oregon State University.

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Hjalti Ástbjartsson

Certified public accountant by the Icelandic ministry of finance and board member of three seafood companies. Accountant auditor with KPMG for 7 years and internal auditor at the Icelandic Investment Bank for 2 years.