The team

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Heiða Kristín Helgadóttir

Heiða is a political entrepreneur from Reykjavík, Iceland and a key figure in Icelandic politics over the past six years. Prior to partnering up with Mr. Luckett to found EFNI, Heiða was a Parliamentarian who held various board member seats. She was the political advisor and campaign manager to Mayor of Reykjavik Jón Gnarr and vice chairman for the Welfare Committee of Reykjavík. She also has a background in media and PR. contact Heiða

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Oliver Luckett

Oliver is a technology entrepreneur who has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. He has helped managed the digital personae of hundreds of celebrities and brands worldwide. He is also co-author of the best selling book “The Social Organism”. contact Oliver

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Frosti Gnarr

Frosti has an MA degree in editorial design from Hogeschool voor de Kunsten Utrecht. He has previously worked for various advertising firms as an art director as well as teaching at the Icelandic Academy of the arts and the Icelandic school of photography where he also serves as a board member. contact Frosti

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Birgir Birgisson

Has 30 years of seafood industry experience as co-owner, managing directory and board member for three seafood companies. contact Birgir

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Vigfús Björnsson

Coming from a family with deep roots in the Seafood industry Vigfús has been around fish his whole life. He has a business degree from a university in Germany. Vigfús is a board member of several seafood companies in Iceland and Canada. contact Vigfús

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Hjalti Ástbjartsson

Certified public accountant by the Icelandic ministry of finance and board member of three seafood companies. contact Hjalti

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Bjarni Heimisson

Bjarni holds a M.Sc. degree in Computational Engineering and a B.Sc degree in Computer Science from the University of Iceland. He has extensive experience within the seafood industry and has worked in multiple areas from an early age, mainly at fish markets and trawlers. He previously worked developing a seafood market information platform, banking solutions and web and mobile app development. contact Bjarni

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Eric Rovner

Media executive specializing in content creation and sales; Representing talent and production companies at the world’s premiere entertainment companies. Skilled in new business development through aggressive brand marketing strategies with team-oriented global approach. Has held position at MGM and WME. Has experience with representation of branded lifestyle entities: culinary chefs, TV personalities, influencers and fortune 500 brands. contact Eric

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Thorsteinn Gestsson

Thorsteinn has a Diploma in entrepreneurial studies from RU and a BA degree in philosophy from Columbia. Previously worked for Iceland's largest IT company in various position for eight years. Has experience with creating and developing technology solutions. contact Thorsteinn