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A NATION OF FISHERMEN
Iceland is a nation of fishermen. To this day, our livelihood depends on the ocean. As a result, Icelanders have deep-rooted respect for the ocean and the species who inhabit it. Iceland sets an example for the world when it comes to sustainable fishing and is at the forefront of technological innovation in the fishing industry. Using a research-based management approach, Iceland’s Marine and Freshwater Research Institute issues annual catch limitation quotas that prevent overfishing and keep marine life healthy and balanced. The strict regulations and surveillance leave a valuable data trace that helps Niceland Seafood keep track of each and every fish from the moment it’s caught. Cutting-edge processing technologies adopted around the country help minimize waste, making sure up to 98% of the catch is put to use. It is one the most sustainable fishing industries worldwide.
EVERY ORDER TELLS A STORY
Call us old fashioned but we think the source of our food makes a difference. Arctic waters are exceptionally clean, but for us it’s about more than simply the geography or properties of a place. Every boat and every fishing village is a community, and every community has a story to tell. There are men and women behind every single fillet of fish. They’re feeding their kids; they’re making a living. Niceland Seafood shares these stories through its social media platforms, effectively making the consumer a part of the story and providing important talking points around the meal, enriching it with humanist values. The content is also made available as part of the timeline in our web-app, giving consumers instant access to quality material that pertains specifically to the product sizzling on their pan or sitting on their plate.
TOWARDS FURTHER SUSTAINABILITY
Niceland Seafood is fully dedicated to sustainable practices. The first step is embracing sustainable fishing and helping to make every part of the process even more efficient than it is today. But we’re not stopping there. We actively research possibilities to reduce our environmental impact.
Today, unfortunately, we ship our fish in styrofoam boxes. Styrofoam is lightweight and provides great insulation but it is a hard-to-recycle plastic. As a replacement we are looking into Ecovative’s MycoFoam. It shares similar properties to styrofoam but it is made of organic materials. Over a few days, mushroom mycelium is grown into particular shapes using special growth trays. The mycelium is then put in an industrial kiln to dry and kill the mycelium, leaving no spores or mushrooms, only the foam-like mushroom roots.
Soon, we will also be introducing carbon offset strategies to our consumer web app. We will calculate the average carbon emission amount per kilo of fish and give customers the opportunity to offset the emissions of their purchased product by planting trees on their behalf, free of charge. Niceland Seafood is not only committed to environmental sustainability but communal sustainability as well. Our long-term goal is to increase the value of fully traceable food products, fetching better prices along the way and greater value for all parties involved.