The Denver Post
Millennial adventure seekers aren’t the only ones hitching a ride on all those direct flights between Denver and Reykjavik — a lot more fish are about to start flowing from Iceland to Colorado.
Niceland Seafood, a Reykjavik startup, is locating its U.S. headquarters in Denver, where it will team with the Seattle Fish Co. to distribute the morning’s catch from the cold waters of the North Atlantic to restaurants and stores throughout the region in under 24 hours... But a seafood company setting up shop in landlocked Colorado, which is 1,000 miles from the nearest big body of water? For Niceland, the reasons to put a home base a mile high for a business that sources its product at sea level were twofold: the transportation setup and Colorado’s culture.